Telling The Story of How Detroit is Reinventing the Future of Transportation—Again

More than a century ago, the Detroit region put the world on wheels and changed the transportation landscape forever. Today this ecosystem has grown into the densest cluster of automotive assets on the planet. And while Detroit remains the traditional center of the global automotive industry, it is now aggressively leading the industry's evolution towards a connected, shared, electric and autonomous future.

Despite our leadership in automotive and next-generation mobility, we came to realize that our story—Detroit’s story—was not one that was actively being told in a single place.

So today I am proud to announce the launch of Driven, a new online publication devoted to telling the story of Southeast Michigan’s mobility ecosystem. With Issue Media Group as the editorial partner, the Detroit Regional Chamber, along with my team at MICHauto and a network of regional stakeholders, have come together to identify and capture the story of companies, talent, investment, innovation, and emerging assets that are shaping the region’s mobility future.

Driven is a collaborative representation of the entire Detroit region. It tells the story of the 11-county area with a population of 5.4 million people and more than 300,000 businesses that is home to global automakers, a vast supplier network, innovative technology, a growing startup and venture capital ecosystem, and numerous connected and automated vehicle research projects and initiatives.

Together we will capture and tell the stories of talent, investment, innovation and emerging assets that are shaping our mobility future. Here we will leverage the Detroit region’s historic automotive and manufacturing past and highlight its bright innovative future to reinforce Detroit’s continued leadership in the future of mobility.

No one moves the world like Detroit and no one tells the story like Driven.

Join us and be a part of the story at www.DetroitDriven.us.