Decoding the Secret Sauce of Mobility with my New Podcast Series
The success of mobility—whether it is AVs, EVs, aerial vehicles, public transit, or last-mile solutions—will truly lie in public perception and public acceptance. Without trust and high adoption rates, even the best mobility platforms and technologies will fail to reach their full potential.
The secret sauce to success in the mobility industry is this: strategic marketing and communications will drive perception and acceptance. Companies are often preoccupied with developing the tech, testing their product, and racing to be the first to market that they often neglect marcomms all together. Other times a marcomms strategy is an afterthought, added to turn around a struggling go-to-market strategy before it’s too late.
To facilitate this conversation around the importance of marcomms to mobility, I’ve launched my first podcast series called Mobility: Decoding the Secret Sauce. This series will include conversations with industry stakeholders to learn more about what is being done to tackle perception and acceptance and what marketing and communications tactics have proven to be successful. It will also examine the importance of collective industry communications and education initiatives and how these could drive a higher rate of acceptance in the marketplace in a shorter period of time.
Mobility: Decoding the Secret Sauce features conversations with Carla Bailo, President & CEO of Center for Automotive Research; Michigan State Senator Mallory McMorrow; Ed Niedermeyer, Communications Director at Partners for Automated Vehicle Education; Chris Thomas, Co-Founder and Partner, Assembly Ventures; and more. Join us as we go on a journey to uncover the “secret sauce” of mobility: strategic communications and marketing based in education and trust-building.
I have to thank my company for this one. Without Lambert’s trust and support to go forward and tell this story, it would still just be a pipe dream.
If you’re interested in listening, you can find Mobility: Decoding the Secret Sauce on Spotify, Stitcher, Apple Podcasts, Google Play, and basically every other major podcast platform.
Take a listen and let me know what you think!